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Creating destruction

A society with a liquid capitalist economy allocates resources to countless endeavors, most of which fail. Some earn an economic return, and are kept afloat, typically from the cash flow they generate from current operations. But the economy as a whole tends to cut off new investments in the many efforts that fail to meet that threshold, diverting them instead into growing the really superior performers, or funding yet newer, more promising ideas.

When we discuss the phenomenal creativity unleashed by capitalism, which has delivered such breathtaking reward for, quite literally, the whole world, we should recall that it comes at a cost. The numberless business failures that inevitably accompany the few sound ventures (and the still fewer blockbusters) are vivid episodes in real people’s lives. They are the sobering side of the insufficiently examined phrase, “creative destruction.” It is more properly viewed as an equation – one side of it ineluctably emanates from the other.

But a robustly capitalist society, for all its hard-hearted reputation, does not advance over the crushed forms of those whose endeavors don’t measure up. Rather, it helps them, as we have heard in another context recently, pick themselves up, dust themselves off, and start all over again. The culture of respect for the figure who dares to enter the arena, whatever the outcome of that trial, produces an important safety net of social, commercial, and legal support to help him or her do just that.

Do you do that? Does your organization institutionally demonstrate moral and substantial respect to those who offer initiatives that you back, but that, for whatever reason, don’t work out? Do you provide an environment that encourages them to continue to take personal risks for corporate rewards?

You can’t have the reward of continual creativity without the continually realized risk of destruction. You cannot support – or reward – one and suppress – or punish – the other. If you do, the equation will quickly reduce to its more dominant constituent. Guess which one that is.

Capitalist societies reward effort with respect, and with new opportunities to productively employ demonstrated energy. Capitalist economies reward success with further investment. At work, you should by all means do the latter. But to be sure you enjoy the occasion to do that, do the former as well.

This post is a part of a series. You can learn about and link to the other articles here: Conceptualizing capitalism

Today’s tips: There is, of course, a natural desire – individually, corporately, and societally – to decree positive outcomes and outlaw negative ones. Please see this WSJ opinion piece by Philip K. Howard about the unavoidably chilling effect such efforts have on freedom, power, and initiative.

Jeffrey Krames, whose book “Inside Drucker’s Brain” was recently reviewed here, has published an item at his site about the death of the imperial CEO. Please see, and consider in the context of today’s topic, what two roles are pointed out as the only ones proper to a truly effective CEO.

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4 Comments

  1. Jim,

    I hadn’t thought of the link between rewarding/supporting failed risk at work and how that mirrors capitalism. Good analogy and a good reason for organizations to look more closely at their related behaviors.

    Tuesday, January 27, 2009 at 3:02 pm | Permalink
  2. Shaun Kieran wrote:

    It feels like we can never get past juxtaposing a supposedly “healthy” cultural environment which would support creative risk even if it failed – or, (another of your favorite hopes, Jim) identify, nurture, and develop internal leadership culturally – and the fact that individual managers can both misperceive, and perceive quite accurately, what they’re being held accountable for.

    The result is that managers take big risks themselves when they benignly tolerate “creative failure” in their area of responsibility unless they’re truly reassured heads won’t roll. It can get surreal trying to sort out favoritism, fingerpointing, and scapegoating from decisions purely based on market and bottom line realities.

    My biggest surprise doing this work is how often it’s true that the top people – who claim they won’t penalize honest failure, and want to “learn” from mistakes, don’t stand their gound and practice what they preach.

    More of them should read this blog, Jim.

    Thanks,

    Shaun

    Wednesday, January 28, 2009 at 12:43 am | Permalink
  3. Jim Stroup wrote:

    Hi Steve,

    Thanks for your visit and kind words – businesses looking at their “related behaviors” – that’s the crux of it!

    Thanks again!

    Thursday, January 29, 2009 at 9:34 am | Permalink
  4. Jim Stroup wrote:

    Hello Shaun,

    I think you are pointing at the real problem as it plays out in the real world – a presentation of the effects of the “related behaviors” Steve alluded to.

    You point out that it ultimately depends on the integrity of the workplace environment, the ability of people to rely on the clarity of, and conviction inherent in, the signals they receive from the top. When they can’t, (or when they ought to, but the issue isn’t managed well), you can all-too-often confront the surreality you describe. It’s difficult to sort out what is genuine and what isn’t, but the effect is the same, and destructiveness, rather than creativity, is the result.

    This is a key duty of senior management, isn’t it? – to establish an environment in which this trust and respect can be meaningfully and mutually exhibited.

    You have shown an aspect of this that requires more discussion – thanks for that!

    And thanks too, as always, for your visit, your thoughtful insight, and your kind words.

    Thursday, January 29, 2009 at 9:46 am | Permalink

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