That’s excellent – spending time with your customers not to sell, but to learn their businesses. That’s not only how you ultimately provide more products/services, but learn which ones are needed and that you can optimally provide, as well as when and how.

In helping your customer solve its problems, you make for a more robust, healthy, and constructively enduring customer – and also one that knows where this came from.

Thanks for stopping by with this, Steve!

This is one of my favorite topics.

During a recent CEO transition I heard the incoming executive say, “The first thing I want to do is meet our customers.” And he proceeded to do just that.

He also added that he wanted to see senior executives spend more time with customers NOT selling, but instead learning their businesses and their challenges.